Certified OBM Foundation Training

Learn to apply a scientifically proven approach to positively changing behavior

Organizational Behavior Management (OBM) is a scientific method to positively influence employee behavior and improve performance in the workplace. Its business-oriented approach makes OBM one of the most effective management strategies available today. This interactive OBM training course will help you discover the secrets of behavior change. Learn how to systematically measure, analyze, and explain organizational behavior. The OBM roadmap will provide you with practical tools to work step by step toward sustainable behavioral change, a shift in mindset, and maximized performance. After completing the Certified OBM Foundation training and passing the exam, you will receive the globally recognized APMG certification. 


Become a globally recognized certified OBM specialist!




Why follow this OBM training?


Improve performance

Achieve your goals. OBM helps you to define, measure, and analyze the behaviors that are critical for achieving your organizational objectives. By applying the principles of behavior analysis, you will design effective interventions to increase the frequency and quality of desired behaviors and decrease or eliminate undesired behaviors. 


Empower people

Motivate your employees. OBM helps you to create a positive and supportive work environment where your employees feel valued and appreciated. By using social rewards such as praise, recognition, and encouragement and by implementing goalsetting and feedback mechanisms, you will reinforce the behaviors that contribute to your organization's success.


Drive change

Solve problems and implement changes. OBM helps you to diagnose and address the behavioral root causes of organizational challenges, such as low productivity, high turnover, poor quality or customer dissatisfaction. You will learn to plan and execute behavior change initiatives for continuous improvement, innovation or culture change. 

"OBM is a great way to inspire people and improve performance in the workplace."

The Certified OBM Foundation Training is also available Incompany. Contact us about the possibilities for your team or organization.


Day 1: Introduction to Organizational Behavior Management & the Applied Behavior Analysis (ABA).

- The ABC model & functions of behavior

- The functional analysis to explain behavior

- Leadership- Pitfalls in influencing behavior

- Strategies for influencing behavior

- Antecedents - Influence of environmental factors


Day 2: Consequences & Reinforcement

- Behavior as a function of consequences

- Reinforcement- What reinforces behavior?

- Effects and pitfalls of consequences

- Dealing with problem behavior


Day 3: OBM Protocol, Performance Improvement Plan & Exam

- OBM Protocol; the roadmap for behavioral interventions

- PVP - Design your performance improvement plan (PIP)

- Summary & wrap-up

- Exam training - Prepare for success

- Exam - Classroom - Get your Certified OBM Foundation Certificate!



Once you attend the OBM Foundation Training, you will be prepared for the exam which will be conducted in class on the third day of training. The exam lasts for one hour and comprises 40 multiple-choice questions. To pass the exam, you need to have at least 28 correct answers. You will receive your results immediately after the exam. Upon passing, APMG International will give you a verifiable certificate and a digital badge that you can use to showcase your achievements on your online profile.


The APMG Certified OBM Foundation certification is globally recognized and accredited through our partner APMG International. This ensures a high level of quality and international recognition for your certificate. APMG's certification programs are utilized by 80% of the FTSE 100, as well as over a third of the Fortune 500 and S&P 500, and have a proven track record of yielding better results.


The classroom variant consists of 3 full days (9.00h - 17.00h) at a central training location and is taught in Dutch.

  • 3-day classroom Certified OBM Foundation program includes a 1-year license of the OBM Knowingo App and internationally recognized certification after passing the exam: € 2.150,- p.p. excluding VAT. Without exam and certification the investment is € 1.895,- p.p. excluding VAT.
  • For a tailor-made Certified OBM Foundation program or InCompany - request a free quote and study anytime and anywhere!


Study load

In addition to the 3 days of training, you need time to study the literature and complete the exercises and quizzes in the Knowingo App. Generally, candidates spend about 4 to 5 hours on the Knowingo learning app.

How much time you spend studying the literature depends on how quickly you read and master the material.



Learning outcome

The OBM Foundation course equips you with the knowledge and skills to successfully adopt and apply a scientifically proven approach to positively changing behaviors:

  • Understand the underpinning philosophy & principles of OBM.
  • Learn to apply a scientifically proven approach to positively changing behaviors for improved performance.

  • Specify and measure performance in terms of desired results and behaviors.
  • Identify principles and factors that affect and govern human behavior.
  • Identify factors that cause or influence negative behaviors.
  • Perform root-cause analysis of behaviors using ABC-Analysis.
  • Understand the common pitfalls and errors in influencing the behavior of others.
  • Identify and develop strategies and solutions to encourage desired behavior, and address negative behavior.
  • Perform behavior interventions regarding performance feedback, goal-setting, and reinforcement.
  • Understand different traits and challenges amongst individuals and groups.
  • Boost team dynamics and relationships.
  • Better align behaviors to corporate goals and team objectives.


Upcoming dates (Training in Dutch)

  • Thursdays April 4, 11, and 18, 2024 from 9:00-17:00 Location: Smarter Talents, Printerweg 10, Amersfoort (7 min. walk from the train station)
  • Thursdays June 6, 13, and 20, 2024 from 9:00-17:00 Utrecht region
  • Thursday, October 3, 10 and 17 from 09:00- 17:00 Utrecht or Amsterdam region


If you want to join this course (online) in English please visit the Online English Certified OBM Foundation.


If there are no suitable dates for you to attend our OBM training, please contact us to discuss alternative options.


The Certified OBM Foundation Training is also available Incompany. Contact us about the possibilities for your team or organization.

Discover the secrets of behavior change with an online workshop and learn more about our OBM Training.

Why choose OBM Academy

Choose a learning format that suits you 


VU-University and APMG accredited trainers

Best quality

Training and coaching available outside office hours


Small groups, lots of interaction

Personal attention

About us

OBM Academy enables professionals to use Organizational Behavior Management (OBM) to work more effectively on positive behavior change and measurable performance improvement within organizations.


Algemene voorwaarden



OBM Foundation geaccrediteerd partner
OBM  gecertificeerd partner VU ADRIBA

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OBM Academy

Keizergracht 520h

1017 EK Amsterdam


+31(0)34 1496 597

KVK/CoC: 08155394

OBM Academy is a trading name of ViaFormance