Discover how an evidence-based and practical method lays the foundation for positive and sustainable change.
''Behavior does not change through good intentions alone. It changes when people know exactly what is expected of them, and when they receive positive reinforcement for it.''
Within Organizational Behavior Management, the core message is: everything people say and do is behavior, and that is precisely that behavior which is the crucial factor in achieving change and performance improvement. We helped various (international) companies implement and apply OBM. It is currently one of the most effective management strategies - scientifically proven, data-driven, and easy to adopt. Are you looking for a methodology that improves business results in an environment where team collaboration and job satisfaction come first? In-company OBM Training is the solution for you, your team members, or your organization.
Immediate results on the workfloor: We dive straight into the specific challenges, bottlenecks, and ambitions within your organization.
Creating a shared goal: By taking this training as a team, you create immediate alignment between managers, team leaders and directors.
Driving behavioral change! Numbers and KPI's are just the outcome. You will learn to proactively manage the daily behavior of employees to improve performance.
Positive behavior change that lasts! Build a culture of growth by shifting the focus to what is already going great. You will learn how to boost and sustain the right behavior through positive reinforcement.

We have achieved strong success stories across various organizations and teams, including better communication and collaboration between managers, departments, and countries, a more positive (feedback) culture, improved KPI's on quality and safety, lower costs, and higher net profit.
More advantages of working with OBM:
Higher employee engagement: the focus on positive feedback and appreciation improves the workplace atmosphere and culture.
Improved operational safety & quality: standards are linked to specific and observable behavior
Effective leadership: managers shift their focus from monitoring to positively reinforcing desired behavior.
Curious about a specific case? Contact us for more information.
Following an in-company Organizational Behavior Management (OBM) training course at OBM Academy is an effective way to translate abstract organizational goals into concrete success on the workfloor. We want the learning experiences to align with your needs. That is why we dedicate time and attention to mapping this out carefully. To achieve this, we follow a number of logical steps.
Advisory session
To achieve the desired result, we align expectations together beforehand. For example, which specific goals you want to achieve and when the training is considered successful for you and your team. As a strategy, OBM is broadly applicable. This means we can fully tailor the training to your desired goal. Topics may include: collaboration and communication, job satisfaction and employee engagement, performance improvement, safety and quality, compliance, customer focus, leadership, or cultural change. OBM also offers a perfect addition to existing working methodologies, such as Lean, Agile, and Scrum, where the application of positive behavioral change will deliver even greater results.
The training course
You decide where and when the training takes place. We operate internationally and across multiple locations. You can also opt for online training or a hybrid version that combines both online and offline learning. If you want to leave everything to us and have us arrange the venue and catering, that is also an option. The training is available in English or Dutch. Would you like a certificate of attendance upon completion, or are you aiming for the internationally recognized APMG certificate? Opting for no certifications is, of course, also an option. These are matters we determine before the training. Following this conversation, you will receive a customized proposal tailored to your needs.
Your benefits
✓ Bring in your own case studies for a better connection to real-world practice.
✓ Apply what you learn instantly, and we will provide fitting feedback and impact evaluations.
✓ Our OBM trainers are VU-University and APMG International-accredited. This guarantees high-quality training and guidance for your team.
✓ Our OBM trainers bring extensive experience, advising organizations and executive boards on leadership and behavior daily.

Inspired to get started? Contact us.
About us
OBM Academy enables professionals to use Organizational Behavior Management (OBM) to work more effectively on positive behavior change and measurable performance improvement within organizations.
Contact
OBM Academy
Keizergracht 520h
1017 EK Amsterdam
+31 202 246 399
OBM Academy is a trading name of ViaFormance B.V.