What is Organizational Behavior Management (OBM)?
Organizational Behavior Management (OBM) is a scientifically proven method for improving performance and achieving sustainable behavior change in organizations. This method combines the principles of applied behavior analysis (ABA) and positive psychology with hard data and a business-oriented protocol. OBM is effective because it answers the question of "how" to change behavior in a systematic way. It is a low-threshold approach that anyone can learn!
OBM - THE SCIENCE OF SUCCESS
The facts are both confrontational and irrefutable. Decades of research show that as many as 70% of change programs fail to achieve all of their objectives.
'Behavior' is always in the top three reasons for failure. That is about the ability to get people to actually DO those things the organization envisions.
Three major frustrations regarding behavior change:
1. Why don't they do what we agreed?
2. Why don't our behavioral interventions work sustainably?
3. How do we get them to do it anyway?
OBM is the evidence-based methodology that has the answer to these questions!
Are you interested? Follow a free workshop Organizational Behavior Management!
The Basics
Used successfully worldwide for over 45 years, OBM has a proven track record of improving organizational performance in every field of business, in hundreds of reported cases. Based on the behavioral science called Applied Behavior Analysis, OBM is the application of this science in organizational settings. Using a 7-step protocol, OBM is targeted to measurably improve performance by focusing on behavior instead of results only. By this it takes a positive stance towards the design and implementation of organizational change. It also helps leaders recognize and avoid the three common pitfalls of behavioral influence, making current leadership only effective in a mere 0.8% of their efforts of changing behavior. A fact that leaves much room for improvement
OBM in a nutshell
As behavioral scientists like to say: “People love change! As long as they benefit from it themselves.” A fact often forgotten to take into account when designing and implementing organizational change, since in most cases only the organizational benefits are defined. Where many frameworks provide business leaders with structures about the WHY and WHAT, OBM is mostly concerned with the HOW of organizational change.
The scientifically proven OBM 7-step protocol:
1. Specify Performance in terms of both desired results and underlying behaviors;
2. Design, implement, and use a Performance Measurement system to establish (changes in) levels of performance and the gap between end goal and current performance;
3. Analyze both current unwanted behaviors and desired behaviors using the ABC analysis;
4. Organize effective Performance Feedback in both a graphically and verbally appealing way;
5. Set Sub goals to divide the gap between the end goal and current performance in acceptable and attainable steps;
6. Give Rewards for attaining goals and – most of all - Recognition for displaying the desired behaviors leading to the results connected to those goals;
7. Evaluate, adjust & conclude.
The protocol is the foundation for a living document, in which progress is made iteratively. Evaluations and adjustments are made frequently in the process, not only afterward. Of course, each step contains several theoretical concepts, practical examples, and checklists for the proper application of the step. If applied correctly, OBM can lead to recorded performance improvements of 400% or higher.
Target audience
OBM is interesting for anyone responsible for achieving goals that are ‘too big to handle alone’ and require the cooperation if others. The higher up the organization OBM is embedded and cascaded down the chain of command, the more successful it can become. Or, in an Agile environment, the more people use it as a way to collaborate with their peers, the more successful the team will become.
Leaders and managers at all levels
Business consultants, including Lean and Lean Six Sigma consultants
Agile / Scrum professionals
Occupational safety consultants and SHE experts
Executive Coaches
Continious Improvement specialists
(Internal) auditors, etc.
Where is OBM already being successfully applied?
OBM is and has been successfully applied in solving numerous performance issues in every possible industry. Some well-known organizations and brands are:
About us
OBM Academy enables professionals to use Organizational Behavior Management (OBM) to work more effectively on positive behavior change and measurable performance improvement within organizations.
Contact
OBM Academy
Keizergracht 520h
1017 EK Amsterdam
KVK/CoC: 08155394