Online English Certified OBM Foundation Training

Learn to apply a scientifically proven approach to positively changing behavior

Organizational Behavior Management (OBM) is a powerful and proven method to improve the performance and well-being of people in organizations. OBM is not a one-size-fits-all approach, but a flexible and adaptable framework that can be tailored to your specific needs and context. Whether you want to improve your own leadership skills, develop your team's capabilities or optimize your organization's performance, this OBM training provides you with the tools and techniques to achieve your goals. Discover our APMG Certified OBM Foundation Training Course!

Become a globally recognized

Certified Behavior Change Specialist 

Why follow this course


Improve performance

Achieve your goals. OBM helps you to define, measure, and analyze the behaviors that are critical for achieving your organizational objectives. By applying the principles of behavior analysis, you will design effective interventions to increase the frequency and quality of desired behaviors and decrease or eliminate undesired behaviors. 


Empower People

Motivate your employees. OBM helps you to create a positive and supportive work environment where your employees feel valued and appreciated. By using social rewards such as prais, feedback, recognition and encouragement you will reinforce the behaviors that contribute to your organization's succes.


Drive change

Solve problems and implement changes. OBM helps you to diagnose and address the behavioral root causes of organizational challenges, such as low productivity, high turnover, poor quality or customer dissatisfaction. You will learn to plan and execute behavior change initiatives for continuous improvement, innovation or culture transformation. 

"OBM is a great way to inspire people and improve performance in the workplace."

The online Certified OBM (Organizational Behavior Management) Foundation course (taught in English) consists of 4 half days of live online training sessions via MS Teams with our VU-University & APMG International Certified OBM Trainer/Coach. Additionally, we provide a Q&A session of 2 hours after session 4 to allow participants to discuss specific topics or cases. This session is not mandatory.


Session 1

• Introduction to ABA & OBM

• The ABC-model

• The Functional ABC-analysis


Session 2

• Antecedents

• Consequences

• Strategies for unwanted behavior 


Session 3

• Reinforcement

• Scientific OBM protocol


Session 4

• Wrap up

• Exam preparation & sample exam


Session 5 - optional

Q & A evening session (not mandatory, will be scheduled in consultation with participants)


After following the (online) OBM Foundation Training course you are ready for the exam to obtain the APMG Certified OBM Foundation Certification. The exam can be taken online and is supported by ProctorU. This is an online proctoring service that allows students to take exams online while ensuring the integrity of the exam for the institution.


When you are registered for the exam at APMG International, you can schedule an exam, at a time that is most convenient for you. The exam can be taken from the comfort of your own home or office. The exam takes 1 hour and consists of 40 multiple-choise questions. You have to answer 28 questions correctly to pass the exam. 


After the exam, the results will be processed and shared with the training provider. APMG International awards you with a verifiable certificate and a digital badge to share your accomplishments on your online profile. 


The Certified Online OBM Foundation costs €1.750,- per participant excl. 21% VAT.


This includes:

-all the course materials (work & textbook e-book or hard copy),

-the Knowingo learning and training App,

-the online proctored exam. Exam resits are not included.


Successful participation in this training leads to internationally recognized certification by APMG International.



The course equips you with the knowledge and skills to successfully adopt and apply a scientifically proven approach to positively changing behaviors:

  • Understand the underpinning philosophy & principles of OBM.

  • Learn to apply a scientifically proven approach to positively changing behaviors for improved performance.

  • Specify and measure performance in terms of desired results and behaviors.

  • Identify principles and factors that affect and govern human behavior.

  • Identify factors that cause or influence negative behaviors.

  • Perform root-cause analysis of behaviors using ABC-Analysis.

  • Understand the common pitfalls and errors in influencing the behavior of others.

  • Identify and develop strategies and solutions to encourage positive behavior and address negative behavior.

  • Perform behavioral-interventions regarding performance feedback, goal-setting and reinforcement.

  • Understand different traits and challenges amongst individuals and groups.

  • Boost team dynamics and relationships.

  • Better align behaviors to corporate goals and team objectives.


Upcoming dates


  • September 17, 19, 24, and 26 2024, from 09:00-13:00 CET


Are you unavailable on the dates mentioned but still want to follow the Certified OBM Foundation Training? Feel free to contact us to discuss the options.

Top Reasons Why Choose Us!

Plan your own learning path


VU-University and APMG accredited trainers

High quality


for any support or questions


Match your challenges

Carreer minded

Over Ons

OBM Academy stelt professionals in staat om met Organizational Behavior Management (OBM) effectiever te werken aan positieve gedragsverandering en meetbare prestatieverbetering binnen organisaties.


Algemene voorwaarden



OBM Foundation geaccrediteerd partner
OBM  gecertificeerd partner VU ADRIBA

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OBM Academy

Keizersgracht 520h

1017 EK Amsterdam

+31(0)34 1496 597

KVK 08155394

OBM Academy is een merk van ViaFormance